Blogging - that's new, at least for me. I was reading here and there different articles, but never think to have my own ones. Since I was getting into this new business/hobby of mine with shoe care I found blogs/forums to be a very valuable way to read thoughts and impressions. If I look back in time, I remember that it was a tradition ( at least for some parts of the world ) to have your shoes cleaned and shinny regardless your age or gender. In my case was definitely different since my father was an army employee and I was asked many times to perform shoe shining to his impeccable boots or just for daily regular shoes. The way of doing it hasn't change to much (see quick applicators or quick shine sponges), we still need to use applicators, cream, polishing brushes ... etc; but not so much with the young generation of people. This easily can be noticed and "blamed" on people habits (or world shoe market availability and affordability) which lately are more and more careless regarding their own look on shoes/boots/snickers. Since we are tempted with affordable prices of shoes purchasing, we are slowly inclined to abandon the task of shoe cleaning. Hopefully this healthful and beautiful tradition of shoe caring or shoe service is going to exist (at least for a fraction of the population) without to many changes or compromises.
An exclusive deal signed at the end of May between Valentino Garemi and Italian leather care company IEXI 1954, means that even more high-end luxury leather care goods will soon become available from Valentino Garemi. The goal of the new business agreement is to have Iexi1945 to develop and supply for Valentino Garemi’s brand name new luxurious leather care items as creams, balms, cleaners or protectors. Those products will be exclusively available to Valentino Garemi’s North American customer base.